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Shoe Dog: A Memoir by the Creator of NIKE

Phil Knight January 25, 2019

Shoe Dog: A Memoir by the Creator of NIKE Phil Knight In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start up and its evolution into one of the world s most iconic, game changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simpIn this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start up and its evolution into one of the world s most iconic, game changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission import high quality, low cost athletic shoes from Japan Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year Today, Nike s annual sales top 30 billion In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream along with his early triumphs Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight knit band of brothers Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Shoe Dog: A Memoir by the Creator of NIKE Phil Knight

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    310 Phil Knight
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    Posted by:Phil Knight
    Published :2019-01-25T08:56:40+00:00