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Euro Single Currency: Opportunities and Challenges for International Marketing

Jules Miller June 03, 2020

Euro Single Currency: Opportunities and Challenges for International Marketing Jules Miller Essay from the year 2011 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade A, University of South Central Los Angeles, course International Marketing, language English, abstract The euro was established in the wake of economic integration whereby a single currency would help to reduce fluctuation risks and to eliminate exchanEssay from the year 2011 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade A, University of South Central Los Angeles, course International Marketing, language English, abstract The euro was established in the wake of economic integration whereby a single currency would help to reduce fluctuation risks and to eliminate exchange costs while strengthening the single market for a European Union stable economy and geopolitical power That landmark change has offered opportunities for global marketing due to increased economic stability and growth, integrated financial markets whereby foreign direct investment and cross border marketing have been promoted But, price transparency brought about due to the single currency has presented challenges to global marketing including grey marketing and transfer pricing issues in addition to national regulatory obstacles that have been making difficult penetration in the Euro zone service sector.

Euro Single Currency: Opportunities and Challenges for International Marketing Jules Miller

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    Jules Miller